品牌简介

BRAND

INTRODUCTION



Hart Schaffner Marx(哈特马克斯)是雅戈尔集团引进的美国中高端商务休闲品牌,它源自芝加哥,有130多年的历史,是美国历史最为悠久的男装品牌之一。


Hart Schaffner Marx is an American medium & high-end business & casual brand introduced by Youngor Group. It originated in Chicago. With a history of over 130 years, it’s one of the most long-standing men’s wear brand in America.




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品牌定位

BRAND

POSITIONING

风格:美式中高档商务休闲男装。根据消费者的着装习惯,品类的不同,美式的程度有所不同,如衬衫、T恤、单西、马夹,强化了美式的风格。


Style: American medium & high-end business & casual men’s wear. The America style’s degree varies according to different consumers’ dressing habits and different categories. For example, shirts, T-shirts, single suit and vests strengthen the American style.



品牌定位

BRAND

POSITIONING

消费群:主力年龄段为35-50岁;有丰富的历练、较高的文化素养及稳定的收入追求自由、休闲的生活方式,有一定的穿着品位的新富阶层。

Consumer groups: the main age group 35-50 years; has a wealth of experience, high literacy and a stable income pursuit of freedom, leisure lifestyle, there is a certain dress new rich taste.